Four problems educational facilities must overcome to have the most effective marketing and funding campaigns:
In the past several years, not only has there been a decline in the perception of value in higher education among the digital Gen Z and millennial generations, but federal funding has also decreased for research and other educational programs. Proposed changes in taxation threaten to diminish funding even further. Additionally, the rising cost of education turns many students away in fear that they will not be able to meet the long-term obligations that come with a high student loan debt.
This means that YOUR market has been MY market for nearly 20 years.
I am intimately aware of not only the fears, struggles, and desires of your individual consumer but also their hopes and aspirations. I specialize in writing content that engages your market with curiosity and immediately resonates with them personally, delivering trusted solutions in accomplishing their deepest goals.
What does this mean for you? ... Results!
More students. More donors. Period.
WHAT CAN I DO FOR YOU?
I would love to discuss your current or upcoming project to see how I can help you reach your goals.
I write content for a variety of mediums, including:
Print (direct mail letters, brochures, white papers, magazine/newspaper articles, fundraising, and press releases)
Digital (websites, landing pages, blogs, social media, case histories/testimonials, course descriptions, course catalogs, fundraising, mobile, direct email, campaign marketing, search engine, e-commerce, e-books, and display advertising)
Or, if you'd prefer, ask me for my free copywriting information kit and I will send it to you immediately.
The times, they are a changin'!
With so many factors impacting the profitability and sustainability of higher education facilities, maintaining your school's market share has become increasingly difficult as students turn more and more to non-degreed career options, alternative online training resources, or fail to complete their degree.
YOU NEED MARKETING CAMPAIGNS THAT GET RESULTS!
I can help you with every one of these issues.
As an AWAI-trained copywriter, I write content that employes time-tested and proven strategies to increase response to your direct, social media, and web-based marketing campaigns.
Experienced in both B2B and B2C marketing, I have worked in the career industry since 1999, serving as a recruiter, résumé writer, and career coach.
1) Grabbing the attention of your target market, a student population that has grown up entirely in the age of technology with a history of instant gratification and constant demands for their focus.
2) Creating a desire for what you offer while bypassing their fears, justifying the cost of your program (in a sea of competition), and leading them to take action.
3) Driving your brand by appealing to the psychology of this academic generation while still engaging a more experienced professional population of return-to-school and advanced-degree students.
4) Generating continual funding by understanding the key motivators of alumni and corporate donors that drive contributions to your organization—and leveraging those motivators through systematic and strategic communications to build and maintain long-term profitable relationships.
Now more than ever, your market needs to clearly understand the value and return on investment (ROI) potential of your programs in order to engage and enroll.
AND ... whereas philanthropic donations to higher education increased in 2017, there is a continual need to engage both alumni and non-alumni donors to keep the wellspring flowing!