This means that YOUR market has been MY market for nearly 20 years.
I am intimately aware of not only the fears, struggles, and desires of your individual consumer but also their hopes and aspirations. I specialize in writing content that engages your market with curiosity and immediately resonates with them personally, delivering trusted solutions in accomplishing their deepest goals.
What does this mean for you? ... Results!
More students. More donors. Period.
HOW CAN I HELP YOU GROW FASTER?
I would love to discuss your current or upcoming project to see how I can help you reach your goals.
I write content for a variety of mediums, including:
Print (direct mail letters, brochures, white papers, magazine/newspaper articles, fundraising, and press releases)
Digital (websites, landing pages, blogs, social media, case histories/testimonials, course descriptions, course catalogs, fundraising, mobile, direct email, campaign marketing, search engine, e-commerce, e-books, and display advertising)
Or, if you'd prefer, ask me for my free copywriting information kit and I will send it to you immediately.
The times, they are a changin'!
With so many factors impacting the profitability and sustainability of career training programs, maintaining your market share has become increasingly difficult as competition has increased among alternative training programs. Participants spend much more time price shopping, often finding online independent training resources with lower costs (and turning to your competition).
YOU NEED MARKETING CAMPAIGNS THAT GET RESULTS!
I can help you with every one of these issues.
As an AWAI-trained copywriter, I write content that employs time-tested and proven strategies to increase response to your direct, social media, and web-based marketing campaigns.
Experienced in both B2B and B2C marketing, I have worked in the career industry since 1999, serving as a recruiter, résumé writer, and career coach.
1) Grabbing the attention of your target market, a student population that has grown up entirely in the age of technology with a history of instant gratification and constant demands for their focus.
2) Creating a desire for what you offer while bypassing their fears, justifying the cost of your program (in a sea of competition), and leading them to take action.
3) Driving your brand by appealing to the psychology of this academic generation while still engaging a more experienced professional population of return-to-school and advanced-degree students.
4) Generating continual funding by understanding the key motivators of alumni and corporate donors that drive contributions to your organization—and leveraging those motivators through systematic and strategic communications to build and maintain long-term profitable relationships.
Now more than ever, your market needs to clearly understand the value and return on investment (ROI) potential of your programs in order to engage and enroll.
AND ... whereas philanthropic donations to higher education increased in 2017, there is a continual need to engage both alumni and non-alumni donors to keep the wellspring flowing!
In the past several years, there has been a decline in the perception of value in higher education among the digital Gen Z and millennial generations. Federal funding has also decreased many educational programs and changes in taxation threaten to diminish funding even further making the rising cost of education a turnoff for many students fearing they will not be able to meet the long-term obligations that come with a high student loan debt.
Four problems career training programs must overcome to have the most effective marketing campaigns: